Rayovac Invests in Hearing Aid Batteries

The parent company of Rayovac and VARTA (PowerONE) Consumer Batteries, Spectrum Brands Holdings, has made a multi-million dollar investment into research and development in its’ hearing aid battery manufacturing facilities.

Rayovac Hearing Aid Battery logo
Varta Logo
Rayovac hearing aid battery manufacturing

Rayovac Plans for Future Demand

This investment supports product enhancements and will ensure their two hearing aid battery manufacturing facilities in the United States and the United Kingdom will have the capacity to meet future demand.

Rayovac produces hundreds of millions of battery cells each year and exports them to more than 100 countries worldwide and expects an increased demand from emerging markets, such as Latin America, China, India, and Russia.

Randy Raymond, vice president of Rayovac, commented in a press release, “The new technologies our team is developing will help us to meet our commitment to hearing aid users and the global hearing healthcare industry to provide the longest-lasting, most reliable hearing aid batteries available. And, of course, it is a given that this effort is directed behind batteries that contain no added mercury.”

This new investment marks a period of continued growth and recognition for the hearing aid battery business. The company has garnered several international awards, including the Queen’s Award for Enterprise for Export in 2012, the Queen’s Award for Enterprise for Innovation in 2011, and two International Business Awards (The Stevies®).

Recently, Rayovac launched its best-performing, most powerful hearing aid battery, which is designed to last longer and to have an operating voltage able to support power-hungry high-end digital hearing aids.

“The global hearing aid battery market will continue to grow, driven by factors such as aging populations, advances in hearing instrument technology, and growth in emerging markets,” added Raymond. “Our technology, performance, and reliability leadership has positioned Rayovac as the global market leader in zinc air hearing aid batteries. We remain committed to advancing battery technology for the hearing healthcare market, as we have for more than several decades.”

For more information on or to purchase hearing aid batteries, visit HearSource at  /https://hearsource.com/hearing-aid-batteries/