New Barbie Doll Wears Hearing Aids
First ever Barbie doll with behind-the-ear hearing aids, and it’s so moving. Mattel has revealed adding this specific doll to the lineup was highly requested.
Mattel worked with educational audiologist and hearing-loss advocate Dr. Jen Richardson to give an accurate portrayal of a BTE (Behind The Ear) hearing aid with a clear ear-hook and custom earmold.
Even as older generations still seek to hide hearing aids and other assistive devices, younger people are celebrating them as they empower them to overcome adversity and connect with those around them.
Perhaps some creative children already have their dolls use sign language. But this small accessory both encourages acceptance and shows the cultural shift that is helping people with disabilities better function in society.
Children need to be able to see themselves represented in the toys they play with. We are humbled that Mattel is releasing dolls that encourage children to celebrate and embrace differences!
The “Fashionistas” lineup celebrates diversity with fashion dolls that encourage real-world storytelling and open-ended dreams! With a wide variety of skin tones, eye colors, hair colors and textures, body types, and fashions, the dolls are designed to reflect the world kids see today – and their trendy outfits help set them apart with personalities that pop! Kids can express their style and discover that fashion is fun for everyone! Includes Barbie Fashionistas doll wearing fashions and accessories.
Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel, Inc. said of the campaign: “The brand wholeheartedly believes in the power of representation, and we are committed to continuing to introduce dolls featuring a range of skin tones, body types, and disabilities to reflect the diversity kids see in the world around them. It’s important for kids to see themselves reflected in product and to encourage play with dolls that don’t resemble them to help them understand and celebrate the importance of inclusion.”
