Online Hearing Aid Sales Disrupt the Traditional Market

There is little doubt that hearing health professionals are concerned about the future and their livelihood. With the availability of personal sound amplification products (PSAPs), direct-to-consumer Over-The-Counter (OTC) and online hearing aids and the attention of the U.S. Food and Drug Administration (FDA), the National Academy of Sciences (NAS) and the President’s Council of Advisors on Science and Technology focused on affordability and accessibility in hearing health care – the crystal ball shows a number of disruptive forces changing the services landscape for the hearing healthcare industry.

Online Hearing Aid Sales

Consumers already are buying discounted hearing aids, PSAPs and assistive listening devices from highly accessible online hearing aid providers and this trend will grow as Internet-savvy consumers go online to address their hearing needs.

“The audiology profession is obviously scared, for good reason, right now,” said Abram Bailey, an audiologist and chief executive of Hearing Tracker.

The online hearing aid sales industry is encroaching on the traditional hearing aid dispensing business model, offering hearing aids that are far less expensive and available without the involvement of audiologists or other hearing aid sales professionals. The industry is re-examining the entire traditional hearing aid distribution business model, which critics argue is too cumbersome and costly, hindering reasonable and affordable access to the hearing help that so many older Americans need.

One of the major players in the affordable online hearing aid sales market is HearSource was founded with the intent of confronting high prices and industry inefficiencies that seemed out of step with today’s technology-driven, consumer-oriented world. 

HearSource has been providing quality online hearing aids to the hearing impaired market for over twenty years. Most notably HearSource leads the industry in the “Personal Programmable” hearing aid market.

Many Online Hearing Aids Do Not Include Professional Programming

There are many online hearing aid providers that sell hearing aids without professional programming. Those who purchase these devices are left hoping that their hearing aids, both fit and sound, are correct when they arrive. At HearSource, our hearing aids come with professional programming, support and adjustments.

For more information on affordable online hearing aids or Personal Programmable hearing visit

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